The Video Platform Grants Users Control to Limit Artificial Intelligence-Made Content in Their Feeds

Users will soon have a fresh option that allows them to reduce the volume of AI-created videos appearing in their streams. This move comes as the platform disclosed that it currently hosts over 1 bn AI videos.

Trial and Implementation

The new functionality is undergoing trials over the next few weeks before a global release. This advancement coincides with a increase in content created by AI, driven by new video-generation tools.

AI Content on Other Platforms

Studies have shown that almost 10% of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A considerable share of this output is considered low-quality AI content, a phrase for inferior, bulk-generated content that is typically illogical or surreal.

“We know from our community that a lot of users like content produced via AI tools, including digital art to educational videos, and we aim to provide users the ability to increase or decrease of that, based on their own likes,” commented a spokesperson.

AI on the Platform

TikTok disclosed that there are presently 1.3 billion videos on its network identified as made with AI. Overall, in excess of 100 mn pieces of content are submitted to the app daily, making AI content a limited portion of its total content library.

How to Adjust Settings

Viewers will be in a position to limit or boost the amount of artificial media they watch by accessing the topic control setting in the platform and choosing “AI-generated content”. Other topics that are already be adjusted under the setting include politics, style, beauty, and movement.

Content Labeling and Policies

TikTok’s rules oblige content makers to label lifelike AI-generated content, and it forbids malicious fake videos of well-known individuals or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.

In addition, the platform will from now on apply an artificially created watermark to content made using its built-in AI features, or detected by an cross-platform project for identifying content made by AI. This step is intended to help prevent users from attempting to circumvent the disclosure requirement.

AI Literacy Programs

TikTok is additionally launching a $2m awareness program for experts and institutions to produce learning resources about ethical AI use. This program will support charitable organizations dedicated to teaching coding and technology.

Platform Protection

The platform has defended its content review process, following discussion over intentions to make redundant hundreds of safety staff in the UK. The company is expected to eliminate a significant number of roles in its content moderation team in the UK capital, with worker representatives and digital protection specialists expressing worry that staff are being displaced by automated systems.

A senior executive stated that staff-based oversight would still have a role, but automated tools can protect employees by eliminating the most distressing content prior to it gets reviewed by humans. TikTok reported a significant reduction in disturbing and violent content handled by safety staff over the last 12 months due to reliance on its AI tools.

It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”